top of page


We help you succeed in China.
A Partner to help you overcome the barriers that previously restricted you from entering or further developing in China.

As specialists in Chinese marketing, sourcing and e-commerce, we help develop brands that resonate with the Chinese consumer. Of course, you can expect the most efficient market entry solution and profitable growth-oriented one-stop business solution from us.



First started in 2014 by Jasson Liu and joined by a team of dedicated professionals, Globaljoy’s management team is committed to customizing services for each client’s individual needs.
Globaljoy has its headquarter in the Düsseldorf Area, Germany and Chinese regional offices in Beijing, Shanghai and Hongkong.

Jasson Liu

Founder, Managing Director

Founder of Globaljoy and ultimately responsible for Finance and Marketing. Before moving to Germany and founding Globaljoy, he was brand director of Autohome and North Region Operations Director of Chery Automobile. Thanks to his decades of professional experience in Chinese marketing, sourcing and e-commerce, he is the solution-finder for our clients.

Jason Wang

Chinese Marketing Director

He was Business Manager in COFCO and Category Sales & Purchasing Manager in before joining Globaljoy. Unquestionably, his expertise in Marketing and Account Management has led him to work with multinational companies and SMEs. He is the contact person for Globaljoy on site in China.

Would you like to find out more?

We are happy to help! Call us or write to us.

bottom of page